Olympics: A Waste Of Money?

Slide 7

Slide 7

The Paris Olympics 2024

The Paris Olympics is creating a global buzz. Over 150 million viewers from India are tuning in to Jio Cinema alone. Countries are setting benchmarks with medals every day. But there's a shocking truth behind the glamour of hosting the Olympics…

Slide 6 (4)

Slide 6 (4)

The Economic Reality of Hosting the Olympics 

Despite the positives, hosting the Olympics often leads to financial disaster. Beijing 2008: Cost $42 billion, revenue $3.6 billion. London 2012: Cost $18 billion, revenue $5.2 billion. The Olympics has become a loss-making venture for host countries. The long-term economic strain often outweighs the short-term gains, leading to significant financial challenges post-games.

Slide 5 (7)

Slide 5 (7)

Why Do Countries Still Host the Olympics? 

Los Angeles 1984 made a $232 million profit (over $700 million today). It set a precedent for other nations, hoping for similar success. Some argue that the Olympics bring unparalleled economic and branding benefits, but…

Slide 4 (7)

Slide 4 (7)

More Than Just Sports – A Tool for Global Image 

Countries use the Olympics for global branding and political propaganda. Example:  Hitler’s 1936 Berlin Olympics – a propaganda masterpiece for rebranding Germany and Hitler's ideologies. Other examples:  South Korea (Showcasing economic progress)1988, Japan 1964(Resurgence boast), and China(Persecution clearance)2008.

Slide 3 (7)

Slide 3 (7)

Tourism and Economic Boost? 

Countries use the Olympics for global branding and political propaganda. Example:  Hitler’s 1936 Berlin Olympics – a propaganda masterpiece for rebranding Germany and Hitler's ideologies. Other examples:  South Korea (Showcasing economic progress)1988, Japan 1964(Resurgence boast), and China(Persecution clearance)2008.

Slide 2 (7)

Slide 2 (7)

The Harsh Economic Truth for Host Countries 

Most Olympic Games exceed their initial budgets by an average of 172%.Tokyo 2020: Originally projected at $7.3 billion, final costs soared to over $15.4 billion. London 2012: Security budget doubled to $1.6 billion due to increased concern Many host cities and countries end up with long-term debt, which can take decades to pay off. Over 1.5 million people were displaced due to Olympics-related development.

Slide 1 (10)

Slide 1 (10)

Is Hosting the Olympics Worth It? 

India has expressed interest in hosting the 2036 Summer Olympics. The Olympics are more than a sporting event – they are a complex economic challenge. Nations need to weigh the potential financial risks against the perceived benefits. As India eyes the 2036 Olympics, the country must consider the economic consequences carefully.

Slide 1 (10)

Slide 1 (10)

LIKE SUCH CASE STUDIES? CHECKOUT MORE!

Slide 1 (10)

Slide 1 (10)